Your website will only get as good as it can be with the content you write, create, or post. Great websites start with good content. Write it good and the response will be better. Here are some tips we’ve rounded up to help you write good web content.

1. Use actives more

Actives what? Active verbs. Use them more often than passive verbs. It gives a more condensed, friendlier, and clearer explanation. It also addresses the readers directly so it’s like the closest thing you say as if they are there talking to you and you to them. So instead of saying, “The world can change”, say “I can change the world.”

2. Skip the slang

Not everyone knows the slang language. And not everyone graduated with an English Literature degree. Unless you are specifically writing for them and your content is all about that, skip them all. Understand that not everyone is technical. But should you be technical in some parts, make sure you explain it to them further. You have to expand abbreviations before you continuously use them throughout the text.

3. Write a content that’s easy to scan

Not scan with a scanner but with your eyes. Skimming in other words. A lot if not all readers who are trying to find information on the web will only look for the certain information that they specifically searched for. If you give them a hard time finding it, they will look for another website that’s easier to locate the information they need AND they will stay away from your website and might not visit it ever again.

4. Use a variety of words

Nobody likes reading a single word over and over again. That won’t form a coherent sentence but you get the point. Variety is always good. And readers also sometimes appreciate it if they learn a new word that’s synonymous to the one or ones they already know. There are a lot of words in the dictionary. You can’t use them all but you have a lot of references. It is also a good idea to use bullets because they provide short but concise explanations, and the eyes dart to them immediately when reading a web page.

5. Add visuals or multimedia

Web readers are actually like children. They, I mean we like to read something that has pictures, photos, or graphics. Different colors can help but are not enough. Or can sometimes even be too much. The point is, incorporating visuals can help retain a reader’s attention. You can even attach videos too.

6. Link other websites

This is a good practice in marketing. Linking a website to a product you are trying or helping to sell will increase the chances of potential buyers to eventually buy it. If you have limited space to explain something, the other website can do it for you as well.

These are the things what a writer should do. But even if you observe them but the design of your website is so-so, whatever the content is all about won’t really appeal to the readers. Good website design is also important. And Miami web design experts make one.